Kanzo, or canzo, is a word that dates back to the times of the troubadours, who were singers and poets in the Middle Ages. They traveled widely and experienced all kinds of adventures, which they turned into stories about knights or even love stories. On return to their home villages, they would tell the inhabitants about their adventures using three different genres. The most commonly used of these was a “kanzo/canzo”. Their stories moved entire communities, who hung on their every word.

Just like the troubadours, we want to encourage our Ridley riders to go out and ride their bikes, to discover new places or rediscover what they thought they already knew.