“Going way off the beaten path and onto roadbeds that haven’t been active for decades is some of the most fun I’ve had on a bike,” said Johnson. “I’ve come across old moonshine distilleries and people on 4-wheelers, but never any traffic. Going that remote means the durability of the equipment is a must.”

With that in mind the CCC is a wheelset that can handle rugged off-road terrain, while still performing on pavement sections.  The alloy gravel-specific rim is 25mm internal and has a 2.8mm offset. It features smaller .7mm hooks (compared to most standard 1.1mm hooks) with increased thickness on the hook walls (1.35mm) for better impact protection while running lower pressures.

Gravel seems to be all that everyone is talking about. Gravel rides and races are exploding in popularity. However, most people have a gravel bike as their second or third bike. Outfitting that bike with carbon wheels is not for everybody, and having a price-attractive, high performing alloy wheelset is a much needed product.

If your rides ends covered in mud and dirt, and a giant smile on your face, the CCC is your perfect compliment to ride into the heart of adventure.